Today at SES London Dave Coplin, the Bing Evangelist for the UK, took part in a Real Time Search discussion with others from the search industry. Mel Carson of Microsoft Advertising had the chance to interview him about search and Bing and even when some of the US features of Bing would be coming to the UK, the answer is this summer. Below is a quote from the video of the interview:
Mel Carson: When we think about Bing rolling out with the Yahoo transition and all that kind of stuff over in the US people are saying that there’s a much better user experience over there. When can people in the UK expect to see some of those features rolling out over here?
Dave Coplin: You’re already starting to see some of them, I think there’s a big spike that comes this summer with a whole load of stuff that we are looking to bring together.
Dave goes on to say that other features will be coming throughout the year, I presume he means in the US or maybe globally. These new features will come in “spikes” and will continue in the “Bing philosophy change” of visual and decision making.
You can check out the full video here.
If you didn’t know I was asked to write an article for Microsoft Advertising which was published last week; I expect if you like my articles you’ll my article on where I think advertising needs to go over the next few years. Why not have a read of Thoughts on the Future of Advertising by Michael Aged 21.
