Today Apple has a very low key event where they announced a few updates to their lesser known mobile device…wait what?! In case you weren’t aware Apple have announced the iPhone 4 which packs “over 100 new features” but most interesting for us Microsoft followers is that Bing is now to be featured on the device along side Google and Yahoo!.
Steve Jobs announced Bing is going to be on the devices saying “we’re adding a third option, which is Bing! Google will stay the default, but now you have another choice, if you like. Each one takes a unique approach to how they search and format results. You decide. Microsoft has done a really nice job on this, it’s an HTML5 presentation, it’s great.” That is praise indeed coming from Jobs.
An interesting tweet has come to my attention from @Ryan, technology critic who most recently co-founded gdgt, who said.
Bing is default search engine on these demo iPhone 4 units. Wonder If that will be the case in production.
I don’t see Bing being the default as it would contradict what Jobs said but you never know and seeing how Apple seems to really dislike Google now it might just be possible.
I think this is great news for everyone involved and it will be interesting to see how Microsoft compete with Google on the mobile device.













