As I said yesterday Bing will be airing its second ad on TV in the UK tonight during the Liverpool vs. Lille football game on FIVE at around 20:50. This ad features a woman asking a friend in a restaurant about another woman’s clutch bag which allows a load of unrelated information to come spouting forth; following the same format as the first TV ad.
Not having a TV I haven’t yet witnessed these ads myself on TV however I am aware of them having an impact with one friend now having Bing as their homepage and another friend asking “is Bing is the new Google?” to which I obviously answered yes. It will certainly be interesting to see how these ads, with a third expected over the coming weeks, impact on Bing’s share in the UK.
You can watch all of Bing’s UK TV ads on their YouTube channel.
