As some of you may know I was at Microsoft’s London offices yesterday and was pleased to see so many Bing stickers and banners throughout the building. Then when I got back to my flat I saw several article stating that Microsoft will be advertising Bing in a big way in the UK on the TV, web and social networks.
The news comes via nma.co.uk who state said
The ads, created by agency JWT, will run for three months and use the strapline ‘Bing and decide’. They aim to show that Bing simplifies the “information overload” that accompanies the results of many searches.
[…]
The TV campaign will run regularly for a month and then in two-week bursts until mid-June. It will be backed by a digital campaign across Microsoft’s network and on media including social networks.
The Guardian are reporting that Bing in the UK has only 3% of the market whereas Google has 90% which explains why Ashley Highfield, managing director and vice-president of consumer and online at Microsoft UK, said "this is a big moment – we are taking out our slingshots and taking on Goliath".
I will be interested to see the ads although not having a TV myself will probably mean I have to watch them through YouTube (the irony) and hope that Bing can increase their share over the next three months.
By the way, if you are interested in showing your support for Bing wherever you are you can always add the Bing Twibbon to your avatar on Twitter or Facebook.
