I had said I wasn’t going to post much more about what Microsoft may or may not announce at MWC but when seeing such compelling evidence as the pictures from Engadget I can’t help but start thinking how this could all work together.
Caution all ye who read on from here, there be some serious speculation up ahead.
Windows Phone 7 Series
Over the past few hours I’ve been wondering what could constitute a “series” from Microsoft. If you look at Windows 7 there are several versions in the market but that is only marketed as one product. Therefore I think the idea of the series only being different version of Windows 7 doesn’t make sense.
As suggested in an earlier post Microsoft will be announcing Windows Mobile Starter Edition that is thought to be a version of Windows Mobile 6.x. It makes sense that Microsoft would want to avoid any confusion with having several versions of Windows Mobile by having all versions of Windows Mobile branded under one name, Windows Phone 7 Series.
Another aspect of the “series” name is that it could incorporate Microsoft branded hardware too such as “Zune Phone” or Project Pink running variations of Windows Mobile 7 (making it part of the series) but with very different interfaces.
The “series” idea could actually answer one question I have had about Microsoft and its phone plans which was how they could avoid confusing within the marketplace when offering what looks like several very different experiences. Rather than making it a “Windows Phone” which suggests a device that will run the same OS a “series” suggests differences within a collection, exactly what could be the case.
The there is the question of “7”, yes the next version of Windows Mobile is scheduled to be 7 but I think Microsoft is trying to use the good publicity about Windows 7 in its mobile branding. I personally don’t like the sound of Windows Phone 7 Series, the number suggests a single experience and series suggests variation; unless, of course, there are 7 different components that make up the series (ie 7 different products that make up the series).
…although having just seen this tweet from @jont84 I really shouldn’t get ahead of myself, things might change.
Microsoft Store Announcement
One unrelated idea I have had about other possible announcements by Microsoft during its keynote is news of more Microsoft Stores. For me part of this poster (from Engadget) bares an extremely close resemblance to the Microsoft Store logo.
If Microsoft is serious about bringing Windows Phone to consumers in a big way then being able to showcase and sell the device through their own stores would be a great way to achieve this. If, as rumoured, the first phone running Windows Mobile 7 aren’t released until September then there is plenty of time for Microsoft to open several more stores across the world than just the 2 in the US.
I am concerned of an iPad situation where the rumours make the final product seem very bland, but at the same time I am too much of an optimist and want the best from Microsoft and to share my ideas.
