Zune Software Update Shows Zune About To Go International?

Well I was about to add an update to my previous post about the new update for the Zune Software when I realised there was actually quite a bit of functionality missing from my version of the Zune PC Software. I no longer had access to SmartDJ or signing in and artist images were longer pulled from Zune.net when pinned to Quickview.

Rather than think the Zune team had somehow managed to release a version of Zune that removed a huge amount of functionality I switched my locale to US, restarted the Zune software and lo and behold all those features were back.

Before the update it was possible to access everything in the Zune software, apart from Marketplace, when set to the UK locale but now it appears that is no longer possible.

Looking at the features that are no longer accessible officially when outside the US they all have a close link with the online Zune service, Zune.net, which does not provide music outside of the US, only Xbox videos. Obviously signing in to Zune.net links in with the service but so too does SmartDJ which will often list songs in a playlist from Zune.net, I just can’t play them, and then artists images pulled from the service.

It is therefore my belief that Microsoft are about the release the Zune PC Software to the world officially but without the Zune.net and Marketplace support. Like the Zune Marketplace on the Xbox this is probably a move to raise awareness of the brand before any full launch of the brand, hopefully, later this year.

Here you can see the differences between what I believe to be an international version and the US version.

UK locale or international version

UK Locale

US locale

US Locale

Interestingly I can still sync my Zune 4GB when set to the UK locale so perhaps the software is being launched now internationally for a future Zune app for Windows Mobile which was promised to be released with the next version of Windows Mobile; 6.6 at Mobile World Congress?

I think it good that there is a more specific version of Zune for international users as it does show promise for some Zune Love for the world however I liked the SmartDJ feature and not having artist images makes the Quickview a lot less attractive. If you have the Zune PC Software already and like SmartDJ, artist images showing and being set to the UK locale you might not want to get the update.

Update: Long Zheng goes one further and find evidence for the “Zune Phone” in some of the files included in the update, go check it out.

Windows Live Tags: Zune, Zune PC Software, UK, International

Comments

Jamie Thomson (Jan 26, 2010)

They take features away and you assume its because they’re expanding? Those are some fair rose-tinted specs you’ve got on Michael :)

Gilly (Jan 26, 2010)

Well following MS I could easily get depressed if I wasn’t such an optimist :P

Gilly (Jan 26, 2010)

…and its only the SOftware I see coming to other markets, not zune.net support or devices.

Zune Software Update Brings New Features « My Microsoft Life (Jan 26, 2010)

[...] Information about Zune possibly going international with this update and news about the “Zune Phone“. Windows Live Tags: Zune, Zune PC [...]

RoguePlanetoid (Jan 26, 2010)

If you visit the Zune.net website as UK (EN-GB) all you see are the Zune Videos available on the Xbox 360 listed for the Marketplace and no reference to the player on the website – interesting to see the Client software has this distinction (did not notice as I have my PC set to EN-US all the time now) so good catch!
The software has to work elsewhere as it will be able to sync Music and Video (maybe) to Windows Phone in regards to Windows Phone / Windows Mobile 7 which is supposed to have Zune support similar to the Xbox 360 has Zune Video – it will have Zune Music.

Something Was Left Behind When Zune Stripped Out Zune.net From International Version « My Microsoft Life (Jan 26, 2010)

[...] would appear the Zune team missed something out when they removed Smart DJ from non US locales. As you can see on the right click menu its not possible to create a Smart DJ about a specific [...]

Zune opens European Websites & adds new UI languages « Hello From Europe | Zune news (Jan 28, 2010)

[...] Zune website makes notice of the existence of our beloved media managing software. As noted by My Microsoft Life this could maybe mean an international release of the Zune Software in some countries. This would [...]

Dan J. Rudiak (Jan 30, 2010)

Located in Canada (with locale set to Canada) I stll get SmartDJ on my quickplay screen…

Gilly (Jan 30, 2010)

But the Zune services are suported and Zune devices for sale in Canada aren’t they. I suppose I should say in the article that the US version of the software is any country that has full support of the Zune’s software, services and devices.

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