My Microsoft Life » How Far Along Is Microsoft 3 Screens And The Cloud Strategy?

How Far Along Is Microsoft 3 Screens And The Cloud Strategy?

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26/01/2010

Microsoft, Office2, Windows2, XBox, Zune

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Dynagen

With talk of a Zune app coming to Windows Mobile, a potential “Zune Phone” and Windows Mobile 7 I was wondering how these fit in with Microsoft’s 3 screens (PC, mobile and TV) and the cloud strategy.

I have scored each of Microsoft’s main consumer offerings as to how well I think they meet the aim, total is 4.

Windows

2.5 Screens and the Cloud – Total Score 3.5

PC Screen – Windows 7 + Windows Live – 1
Mobile Screen – Windows Mobile + Limited Windows Live – 1 (just)
TV Screen – By using a PC connected to a TV, definitely not mainstream. Perhaps if Windows Live does come to the TV it can increase the score – 1.5
The Cloud – Windows Azure – 1

Office

2 Screens and the Cloud – Total Score 3

PC Screen – Office 2007 (2010) – 1
Mobile Screen – Office for mobile – 1
TV Screen – Nothing – 0
The Cloud – Soon Microsoft will release the Office Web Apps – 1

Zune

2 Screens and the Cloud – Total Score 3

PC Screen – Zune PC Software – 1
Mobile Screen – Zune HD, not a truly mobile device – 0.5
TV Screen – Access to movies through Zune for the Xbox, would be better if Music was added to the service too – 0.5
The Cloud – With a Zune Pass users can listen to any music online – 1

Xbox & Xbox Live

1.5 Screens and part of the cloud – Total Score 2

PC Screen – Games for Windows Live, limited connection with Xbox Live – 0.5
Mobile Screen – Nothing – 0
TV Screen – Xbox 360 and Xbox Live – 1
The Cloud – Multiplayer and social network integration is good but no way to play games within a browser – 0.5

So out of a potential score of 16 Microsoft currently have 10.5, its a a bit disappointing really. However as I said at the beginning with talk of a Zune app for Mobile and maybe even Xbox Live for Mobile to be announced at Mobile World Congress next month Microsoft could easily add 1.5 to their score. Who knows what else they might have up their sleeve for their consumer products in 2010, if the rumours are to be believed Microsoft seems pretty keen to make a noticabe impact on the consumer market this year.

How many point out of 16 do you think Microsoft has currently got?

Windows Live Tags: Microsoft, Windows, Office, Zune, Xbox

Jon

With technology the way it is today can you really count PC monitor’s and TV Screen’s as two different things? Especially as a lot of them you can use as both at the same time. Anything you can get on your PC monitor you can get on your TV.

So office should really have a 1 for TV.

That goes for Zune on the TV too “Access to movies through Zune for the Xbox, would be better if Music was added to the service too” plug in your PC and there you’ve got Music and Movies.

Not so sure on the Zune HD not being a truly mobile device bit either. Just because it doesn’t make phone calls doesn’t mean it isn’t mobile.

Playing games within a browser on your XBOX? That makes no sense, its a games console!

Maybe I’m missing the point?
http://mymicrosoftlife.com Gilly

True, but its Microsoft’s strategy not mine, however it does sound Like Microsoft are looking to get TV manufacturers to have Windows Live “widgets” input so that would differentiate a TV from a PC monitor.

Well it also lacks the wide range of apps that I would class a true mobile device to have, it is very much a portable media player which is fine if that is all a user wants it to do.

I was meaning Xbox and Xbox Live (which I have amended) and I wouldn’t be surprised if Microsoft end up creating some kind of competitor to OnLive as a part of Xbox Live.

You don’t seem to be missing the point, we are just looking at things differently.
http://mymicrosoftlife.com/2010/03/06/3-screens-and-the-cloud-post-7-series-announcement/ 3 Screens And The Cloud; Post 7 Series Announcement « My Microsoft Life

[...] Back in January I wrote post analysing how far Microsoft has taken its 3 screens and the cloud strat… and gave “values” to how far Microsoft had gone in 4 different categories. Since the MWC announcement of 7 Series there has been quite a bit of news about what Microsoft has planned over the next year so I thought I should update the scores to incorporate what will be the values later this year. [...]
http://joggrandstand.blogspot.com Tia Krause

Really interesting post. Really..
http://mymicrosoftlife.com/2010/11/20/3-screens-and-the-cloud-post-kinect-and-wp7/ My Microsoft Life » 3 Screens and the Cloud; Post Kinect and WP7

[...] the beginning of this year I have been writing a series of posts looking at how close Microsoft is to succeeding in its “3 screens and the cloud” strategy. [...]

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